Russia is a market of 145 million people, with e-commerce growing by tens of percent every year: e-commerce sales increased by about
26% to $ 11 billion in the first half of 2019 and individual purchases increased by
44% from last year's figures. E-commerce in Russia is growing almost ten times faster than other sectors of retail industry. Despite this information, only a few European companies invest in e-commerce in the Russian market.
Favorable customs regulations for EU countries and close location also provide a good starting point for starting sales from Europe, as Russian private individuals can order products from EU countries tax- and duty-free € 200 / order. In addition to this, the sales are completely tax-free (no VAT to pay) for companies. In some product categories, it may be possible that a product shipped from Europe is cheaper than buying from a local online store or a stone foot shop. However, instead of price competition, European online retailers should invest especially in products that stand out from the mass and are difficult to find in Russia, instead of just competing with price. With our help, your company can reach more than 90 million potential buyers and the biggest marketplaces in Russia!